Our strategic plan – 2025 to 2030
We want our customers to have a positive experience regardless of who they are, where they live or how and when they choose to interact with us.
“Looking back over the past five years you can see how well we have adapted to an uncertain economic and volatile operating environment, and this has provided a firm foundation for considering what our priorities should be looking ahead to 2030. Our strategic plan sets out in detail the opportunities and challenges we face, what our strategic priorities will be and measures of success. 
Simply put, our ambition is that by 2030 our customers:
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Will have a positive experience regardless of who they are, where they live or how and when they choose to interact with us.
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Will feel we listen and act on their views.
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Will feel proud of the homes they live in.
We look forward to continuing to work with our like-minded partners to deliver together the best for our current and future residents.”
Tracy Allison, Chief Executive and Piers White MBE, Chair of the Board
